Jason Rae appears to the establishment candidate and has the backing of the party machine and the corporate faction of the party.
However, another candidate, Jeff Smith, has picked up a significant endorsement, Mike McCabe:
Quite a few people who presumably are card-carrying members of DPW and are planning to attend the convention in June have asked me which of the announced candidates for state party chair best embodies the ideas in my book Blue Jeans in High Places. That would be Jeff Smith, by a longshot. Jeff knows how to relate to people in rural areas of the state that used to elect Democrats but now prefer the GOP. He not only knows how to talk to them, he’s shown he can win their trust and has been elected to represent voters in areas that have become so bright red. I can’t say I will vote for Jeff because I don’t have a vote in this election. I am not a party member and will not be a delegate at the convention. But I can say that Jeff Smith is without question the most “blue jean” of the candidates for state chair.This could mean a significant change among the party members that are tired of the status quo.